Radio and television signals as well as ink on the paper of a ...

[newyorker26]

Radio and television signals as well as ink on the paper of a magazine or newspaper are all considered
 A) communication noise.
  B) communication links.
  C) communication resources.
  D) communication channels.
  E) decoding sources.

Question 2

Define branded entertainment. Explain how it differs from product placement, and what its future is as a branding tool. Give two examples of branded entertainment to support your answer.

[duy1981999]

Answer to Question 1

D

Answer to Question 2

Branded entertainment entails the development and support of any entertainment property (such as a TV show, movie, short film, video game, or amusement park) where the primary objective is to feature one's brand or brands to impress and connect with consumers in a unique and compelling way.

Branded entertainment and brand placement differ in one clear way. In branded entertainment, the property would not exist without the marketer's support. In product placement, the property already exists or is already in development, and the branded product will be added to it.

One example of this distinction is seen in two BMW promotions. In 1995, product placement was used in the BMW placement of the Z3 in the James Bond thriller GoldenEye. Then in 2001, branded entertainment was seen with the BMW promotion of the Z4 in the firm's own custom-made, Web-distributed short films that featured Marilyn Manson, Clive Owen, and other stars that launched a new era of branded entertainment.

The obvious obstacle that may limit the future of branded entertainment is oversaturation. Like any other faddishly popular promotional tactic, if advertisers pile it on too quickly, a jaded consumer and cluttered environment will result.

[newyorker26]

TYSM

Gracias!