Snappy Tools, Inc, purchases hammers, bolts, and other hardware items from a variety of manufacturers and sells them to hardware stores at a price that includes a profit for Snappy Tools, Inc The company would be part of what type of business market?
A) Reseller
B) Producer
C) Consumer
D) Government
E) Supply
Question 2
HollywoodBranding is a new promotions company formed by three former ad execs who had illustrious careers in large multi-service advertising agencies. Over their years in account management and creative work, they developed close ties with a number of Hollywood movers and shakers. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment. But they are aware that they need to continually fight their old school ways of thinking about branding, forged in years of working solely with traditional media. The HollywoodBranding staff has an idea for a corporate giant in the household cleaning products industrya reality show using all of its products in crazy stunts, timed contests, and obstacle races. But the client hesitates, concerned about playing it straight with consumers and openly disclosing its role as a paid advertiser and participant in the show. This concern reflects the ideas of
a. Nielsen's Sponsorship scorecard.
b. Bob Garfield's Chaos scenario.
c. Ralph Nader's Commercial Alert.
d. Advertising Age's guidelines.
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