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Author Question: The goal of achieving a synergistic effect through IBP is to get various media to a. have an equal ... (Read 85 times)

newbem

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on: Jun 29, 2018
The goal of achieving a synergistic effect through IBP is to get various media to
 a. have an equal level of reach and frequency.
  b. minimize the number of different media needed.
  c. make sure that any marketing effort uses all media available.
  d. build on each other's efforts and ensure coherent and timely communication.

Question 2

In what ways can an industrial classification system be used by business marketers to analyze target markets?


bulacsom

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

Business marketers have a considerable amount of information available for use in planning marketing strategies. Much of this information is based on an industrial classification system, which categorizes businesses into major industry groups, industry subgroups, and detailed industry categories. The North American Industry Classification System (NAICS) is used by the United States, Canada, and Mexico. It provides marketers with information needed to identify business customer groups. Marketers can best utilize this data in conjunction with other information. After identifying target industries, a marketer can obtain the names and locations of potential customers by using government and commercial data sources.


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