Which corporate giant has used branded entertainment very successfully on the television show, America's Next Top Model, mostly because content and product have a natural connection?
a. Revlon and its Natural Wonder brand
b. L'Oral and its Clairol brand
c. Calvin Klein and its Eternity brand
d. Procter & Gamble and its CoverGirl brand
Question 2
LuLu is a retailer based in the United Arab Emirates. It is a very large store with departments that include digital, food and grocery, fashion and lifestyle, and home decor and household. It owns a variety of its own brands in the grocery categories, such as LuLu corn flakes and LuLu cream cheese spread. The majority of space goes toward grocery products, but it sells everything from nail polish to cameras. LuLu would most likely be classified as a
A) supermarket.
B) department store.
C) hypermarket.
D) supercenter.
E) discount store.
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Introduction to Corporate Finance, 5th