What is the Chaos Scenario predicted by Bob Garfield of Advertising Age?
a. a lack of direction or cohesiveness in today's marketing plans
b. a massive exodus from traditional broadcast media
c. a meltdown of television as a popular medium
d. a growing confusion among consumers due to too many brand messages
Question 2
Beth is looking for a Mother's Day gift for her mom and wants to purchase some type of perfume or cologne. She knows that her mom currently wears a perfume made by Dolce & Gabbana called Light Blue. When she arrives at the perfume counter, she notices that Dolce & Gabbana has several new scents available and a variety of gift boxes that also include powder and body lotion. Beth is trying to decide what to purchase-whether to try a new fragrance or not. Beth is willing to spend time trying the different scents, but since the gift boxes only cost 75, there's very little risk involved. What type of consumer decision will this purchase most likely be for Beth?
A) limited decision making
B) extended decision making
C) routinized response behavior
D) typical decision making
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