Max recently purchased a Ford F150 truck and has owned it for about a week. Earlier in the day, he received a call from Dane, the sales representative who sold him the truck. Dane called to check to see whether Max had any questions or problems with the truck and if he had learned how to navigate all the bells and whistles. Dane also reminded Max about how Ford is highly regarded as one of the best automobile brands and that the Ford truck is the 1 truck brand in the United States. What phenomenon is Dane trying to prevent by contacting her customer?
A) cognitive dissonance
B) postpurchase negative word-of-mouth
C) consumer disengagement
D) purchasing effect
Question 2
Two years ago, the private equity firm you are the general partner of purchased a portfolio of regional shopping centers in Texas. The shopping centers have performed well, but not as well as you would like. So, you have decided to convert them to superregional shopping centers in an effort to boost their profits. Which of the following marketing-related steps will you need to take in order to affect this transformation?
A) You will need to expand the width and length of your product mixes.
B) You will need to upgrade the architectural designs of the stores.
C) You will need to increase your marketing to value-conscious customers.
D) You will need to reduce the number of stores in the shopping center.
E) You will need to reduce your target market, and focus on a smaller geographical area.
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