Author Question: Authenticity of a brand is strongest when the content of the show and the essence of the brand ... (Read 46 times)

leo leo · **on:** Jun 29, 2018

Authenticity of a brand is strongest when the content of the show and the essence of the brand become completely intertwined and integrated.

Indicate whether the statement is true or false

Question 2

Experience has shown you that your customers' buying decisions can be significantly impacted by situational influences. You are analyzing past sales activities to better understand how these factors translate into sales impacts. Which of the following statements is true about situational influences on the consumer's buying decision process?
A) Situational influences are only relevant in the purchasing stage of the consumer buying decision process.
B) Time is not a factor that contributes to situational influences on the consumer's buying decision process.
C) If the consumer is fatigued, this could potentially be a situational influence on her buying decision process.
D) The day of the week does not have a situational influence on the consumer's buying decision process.
E) Location is not a factor that contributes to situational influences on the consumer's buying decision process.