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Author Question: When a product is a conspicuous one, reference-group influence is more likely to affect the brand ... (Read 48 times)

mckennatimberlake

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on: Jun 29, 2018
When a product is a conspicuous one, reference-group influence is more likely to affect the brand decision.
 
 Indicate whether the statement is true or false

Question 2

In making direct comparisons to traditional media, it becomes apparent that the advantages of event sponsorship are fundamentally the same as those that traditional media can provide.
 
 Indicate whether the statement is true or false


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kswal303

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

F


mckennatimberlake

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

AmberC1996

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Reply 3 on: Yesterday
Excellent

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