Exterior atmospheric elements include the appearance of the ...

[audie]

Exterior atmospheric elements include the appearance of the storefront, display windows, store entrance, and amount of traffic congestion.
 
 Indicate whether the statement is true or false

Question 2

What are the two main categories of point-of-purchase promotions? What types of P-O-P formats or techniques can you name? (The text lists 16.) Now imagine yourself as a retailer specializing in a particular area groceries, discount items, sporting goods, apparel, books, electronics, big-box items, etc. Describe how you would use at least three types of P-O-P techniques to merchandise, display, and promote various goods.

[quynhmickitran]

Answer to Question 1

True

Answer to Question 2

The two main categories of point-of-purchase promotions are short-term promotional displays (in place for six months or less) and permanent long-term promotional displays (in place for more than six months).

Among the various P-O-P formats used by retailers are the following:

Window and door signage, which includes any sign that identifies and/or advertises a company or brand.
Counter/shelf unit, which is a smaller display designed to fit on counters or shelves.
Floor stand, which is any P-O-P unit that stands independently on the floor.
Shelf talker, which is a printed card or sign mounted on or under a shelf.
Mobile/banner, which is a sign suspended from the ceiling or hung across a wall.
Cash register, which is a sign or small display mounted near a cash register.
Full line merchandiser, which is a unit that acts as the only selling area for a manufacturer's line, often seen as an end-of-aisle display.
End-of-aisle display/gondola, which is a large display of products at the end of an aisle.
Dump bin, which is a large container that holds products, marked with graphics or signs.
Illuminated sign, which is the lighted signage used outside or in-store to promote a brand or the store itself.
Motion display, which is any P-O-P unit that has moving elements to attract attention.
Interactive unit, which is a computer-based kiosk dispensing product information, recipes, or coupons.
Overhead merchandiser, which is a display rack above the cash register that stocks products, usually with signage on the front.
Cart advertising, which is any ad message attached to a shopping cart.
Aisle directory, which is the list or map that depicts contents of a store aisle and provides space for an ad message.
Retail digital signage, which include video displays mounted on ceilings or walls, set as end-of-aisle caps, or given strategic shelf placement.