Author Question: Specialty retailing is a form of selling by description in that buyers usually do not see the actual ... (Read 143 times)

Wadzanai · **on:** Jun 29, 2018

Specialty retailing is a form of selling by description in that buyers usually do not see the actual product until it arrives.

Indicate whether the statement is true or false

Question 2

You are a media planner at an advertising agency in Dallas. Since it is Friday, you take a long lunch with a sales associate at the Dallas Morning News followed by a walk through a nearby park, returning to the office around 2:30 p.m. When you get to your desk, you find a number of new emails from account execs waiting for you, all with subject lines suggesting pressing client issues. You need to answer them before the weekend hits. An urgent email from another exec says that a local client insists that his billboard campaign is not working at all because no one is seeing his billboards. Road construction has rerouted downtown Dallas traffic away from the main thoroughfares featuring his three billboards. Before you head home, you drive out to all three locations. That evening you can email the exec that this is actually the case in only one instance, and that you got this information by
a. riding the boards yourself.
b. doing your own geo-fence..
c. measuring the impact zone of each location.
d. sorting through the media clutter..