You work for a well-known company that manufactures mattresses. ...

[LCritchfi]

You work for a well-known company that manufactures mattresses. To move your product during the Presidents' Day sales events held nationwide, you offer 200 to any retail salesperson who can sell ten mattresses throughout the second weekend of February. You also offer a case of sports drinks for each mattress sold. These are examples of trade-market sales promotion techniques in the form of
 a. sweepstakes.
  b. incentives.
  c. allowances.
  d. slotting fees.

Question 2

Scenario 7.1
  Use the following to answer the questions.
 
 
 
  Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
 
 
 
  Refer to Scenario 7.1. The type of decision making that Kate is using to select an auto repair shop would be
 A) intensive decision making.
  B) extended decision making.
  C) routinized response behavior.
  D) selective decision making.
  E) limited decision making.

[mk6555]

Answer to Question 1

B

Answer to Question 2

E