Author Question: Which American subculture spends the highest proportion of its income on phone services, children's ... (Read 87 times)

j.rubin · **on:** Jun 29, 2018

Which American subculture spends the highest proportion of its income on phone services, children's clothing, and shoes?
A) Native Americans
B) Hispanics
C) African Americans
D) Asian Americans
E) Americans over 65 years of age

Question 2

The marketers at Kraft are currently focusing on building brand loyalty and considering a number of consumer-market sales promotion techniques. Which would work best at encouraging brand loyalty toward Kraft Macaroni and Cheese?
a. offering a 50-cent rebate on the purchase of a box of Kraft Macaroni and Cheese
b. offering a free case of Kraft Macaroni and Cheese with the proof-of-purchase for 15 boxes
c. having George Clooney eat Kraft Macaroni and Cheese in his next movie
d. placing a 1 off coupon for Kraft Macaroni and Cheese in Redbook magazine