Author Question: A retailer is trying to target the precision shopper, who expects extra value in every single ... (Read 24 times)

rayancarla1 · **on:** Jun 29, 2018

A retailer is trying to target the precision shopper, who expects extra value in every single purchase. According to your text, which promotion techniques would be best to increase the value of a brand in these shopper' minds?
a. trial offers and samples
b. contests and sweepstakes
c. frequency programs and rebates
d. coupons and price-off deals

Question 2

By buying in large quantities and delivering to customers in smaller lots, a wholesaler may perform all of the following physical distribution activities except
A) inventory planning.
B) transportation.
C) materials handling.
D) unit pricing.
E) communication.