Author Question: A functional and psychological picture in the consumer's mind of a retail store is called A) retail ... (Read 122 times)

Starlight · **on:** Jun 29, 2018

A functional and psychological picture in the consumer's mind of a retail store is called
A) retail positioning.
B) atmospherics.
C) store image.
D) interior location.
E) retail persona.

Question 2

Perception is a three-step process that involves
A) motivation, personality, and attitudes.
B) classifying, recording, and eliminating information received through the senses.
C) collecting, eliminating, and organizing information inputs.
D) selecting, organizing, and interpreting information inputs.
E) anticipating, classifying, and discarding information inputs.