Author Question: Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from ... (Read 42 times)

jwb375 · **on:** Jun 29, 2018

Ariana is planning to open an upscale dress boutique. She is evaluating ease of movement to and from sites, vehicular traffic, types of stores in the area, and transportation networks. Which strategic retailing issue is she concerned with at the time?
A) Location
B) Production depth
C) Product mix
D) Scrambled merchandising
E) Retail positioning

Question 2

You open up your laptop to begin writing a term paper for your English literature class. You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway. But before you go further, you play a few video games, check your email, visit a couple music websites, take a cybertour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site. Then, you figure it's time to get down to work. When you were reading the editorials on the magazine site, you were so glad you were no longer interrupted by annoying ads. Due to widespread annoyance with these online distractions, many service providers like yours now offer blockers that greatly reduce an advertiser's ability to get ____ onto a user's screen.
a. paid search advertising
b. pop-up ads
c. rich media/video and audio
d. opt-in messages