Author Question: ____________________ is any form of communication that is designed to inform, remind, or persuade ... (Read 25 times)

sc00by25 · **on:** Jun 29, 2018

___________________ _ is any form of communication that is designed to inform, remind, or persuade customers about a company and its goods or services.
Fill in the blank(s) with correct word

Question 2

When developing marketing communications for business and consumer markets, international marketers must keep in mind that
A) both markets usually need extensive customization
B) consumer markets usually need less customization than business markets
C) both markets usually need extensive standardization
D) business markets usually need less customization than consumer markets