This characteristic of services suggests that services can vary ...

[sarasara]

This characteristic of services suggests that services can vary from provider to provider.
 A) intangibility
  B) homogenization
  C) heterogeneity
  D) diffusion

Question 2

Which of the following statements about services is CORRECT?
 A) Marketers have been unable to introduce services across national borders.
  B) Services have become a major part of the world's economy.
  C) Services account for a large percentage of the GDP in developing countries.
  D) Services are most important in countries where most people are not affluent.

[komodo7]

Answer to Question 1

C

Answer to Question 2

B