This characteristic of services suggests that services can vary from provider to provider.
A) intangibility
B) homogenization
C) heterogeneity
D) diffusion
Question 2
Which of the following statements about services is CORRECT?
A) Marketers have been unable to introduce services across national borders.
B) Services have become a major part of the world's economy.
C) Services account for a large percentage of the GDP in developing countries.
D) Services are most important in countries where most people are not affluent.
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