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Author Question: The additional value that a brand name brings to a product or company is called A) goodwill B) ... (Read 97 times)

Cooldude101

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on: Jun 29, 2018
The additional value that a brand name brings to a product or company is called
 A) goodwill
  B) bonus value
  C) opportunity cost
  D) brand equity

Question 2

Which of the following is a product characteristic?
 A) political and legal regulation
  B) the ability to create a global brand
  C) purchasing patterns
  D) company financial resources


reversalruiz

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B


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