When a market is segmented based on where consumers are located, ...

[ericka1]

When a market is segmented based on where consumers are located, the marketer is likely using
 A) product usage segmentation
  B) cultural segmentation
  C) demographic segmentation
  D) geographic segmentation

Question 2

Which technique predicts multiple continuous dependent variables by using multiple independent variables?
 a. Factor analysis
 b. MANOVA
 c. Multiple discriminant analysis.
 d. ANOVA

[parshano]

Answer to Question 1

D

Answer to Question 2

b