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Author Question: Once customers are inside a store, converting them into customers buying merchandise is: a. market ... (Read 74 times)

james9437

  • Hero Member
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  • Posts: 568
on: Jun 29, 2018
Once customers are inside a store, converting them into customers buying merchandise is:
 a. market image.
 b. brand image.
 c. space productivity.
 d. product image.
 e. store image.

Question 2

What type of scale is used when Marriott Hotels asks its customers:
 a. Likert scale
 b. Semantic differential scale
 c. Numerical scale
 d. Stapel scale


heinisk01

  • Sr. Member
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  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


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