Once customers are inside a store, converting them into customers buying merchandise is: a. market ...

Author Question: Once customers are inside a store, converting them into customers buying merchandise is: a. market ... (Read 103 times)

james9437

Hero Member
Posts: 568

on: Jun 29, 2018

Once customers are inside a store, converting them into customers buying merchandise is:
a. market image.
b. brand image.
c. space productivity.
d. product image.
e. store image.

Question 2

What type of scale is used when Marriott Hotels asks its customers:
a. Likert scale
b. Semantic differential scale
c. Numerical scale
d. Stapel scale

heinisk01

Sr. Member
Posts: 329

Reply #1 on: Jun 29, 2018

Answer to Question 1

c

Answer to Question 2

c

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