Name the six core standards of marketing.
Question 2
A customer service audit:
a. tells the retailer which unprofitable customers (for example, those with high return rates) should no longer be targeted.
b. concentrates on the facts of the customers' shopping experiences.
c. attempts to learn what the customers want (e.g., friendly and competent salespeople, low prices, free assembly).
d. concentrates on the identification of the demographics of the customers who walk out with salesperson-initiated contact.
e. is the most efficient way to select the best market segment to target.