Author Question: Budgeting for marketing activities and helping customers purchase the business's products and ... (Read 38 times)

Marty · **on:** Jun 29, 2018

Budgeting for marketing activities and helping customers purchase the business's products and services is referred to as ___________________ _.
Fill in the blank(s) with correct word

Question 2

Which of the following statements is incorrect about pricing strategies?
a. Students are given discounts on entry tickets to a theme park. This is an example of flexible pricing.
b. A landlord charges the same apartment rent as last year, but now adds a fee for parking spaces. This practice is known as unbundling.
c. Flowers tend to fetch higher prices during Valentine's Day. This is an example of variable pricing.
d. Pricing Coke at a low price and every other item sold at higher prices during a promotional sales period is an example of bait-and-switch pricing.
e. A store sells products at 29, 49 and 99 . It has adopted price lining and odd pricing strategies to attract customers.