Author Question: Typically, which of the following is the most expensive type of survey to conduct per respondent? a. ... (Read 23 times)

ts19998 · **on:** Jun 29, 2018

Typically, which of the following is the most expensive type of survey to conduct per respondent?
a. Mail survey
b. Phone survey
c. Internet survey
d. Personal interview

Question 2

To successfully reach a target market, using market segmentation, the target market should be:
a. measurable, precise, and motivated to buy the selected merchandise.
b. measurable, accessible, and substantial enough to be profitable.
c. measurable, profitable, and willing to purchase.
d. neglected by the competition, motivated to spend, and substantial enough to be profitable.
e. financially attractive, underserved, and willing to spend.