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Author Question: Data mining of a company's customer database in an attempt to find valuable customers is called: a. ... (Read 148 times)

washai

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on: Jun 29, 2018
Data mining of a company's customer database in an attempt to find valuable customers is called:
 a. customer discovery.
 b. data branding.
 c. external data.
 d. model building.

Question 2

A clothing merchandiser plans to own some private labels. Which of the following actions will be least effective in branding these private labels?
 a. Developing a partnership with a high end designer.
 b. Branding the entire business.
 c. Developing a partnership with competitors.
 d. Developing a partnership with a celebrity.
 e. Launching the products under a famous but fallen out brand name.


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AmberC1996

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


washai

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Reply #2 on: Jun 29, 2018
Correct answers!


AmberC1996

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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