Author Question: What type of technique is used when respondents are asked to respond to this idea: People who have ... (Read 61 times)

clippers!

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What type of technique is used when respondents are asked to respond to this idea: People who have an American Express Gold card are ________?
 a. Free-association
 b. Paired comparison
 c. TAT
 d. Sentence completion

Question 2

________ occurs when the consumer's desired state of affairs departs sufficiently from the consumer's actual state of affairs.
 a. Problem recognition
 b. Stimulus
 c. Problem solving
 d. Negotiation
 e. Arbitration



leahm14

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Answer to Question 1

d

Answer to Question 2

a



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