In a focus group, when the comments of one member trigger follow-up comments from another member of the group, this is called:
a. participant-observing.
b. piggybacking.
c. a case study.
d. quantitative measurement.
Question 2
Your mechanic calls to tell you that it has been 3 months since you gave your car for service. This situation is an example of which of the following environmental forces?
a. Legal environment
b. Political environment
c. Socioeconomic environment
d. Competitor behavior
e. Consumer behavior