In a statement such as: If we increase advertising spending by 2 million, we expect unit sales to increase by 5 percent over last year, what type of variable is advertising spending?
a. Independent
b. Dependent
c. Categorical
d. Pseudo
Question 2
In attempting to determine whether a pizza outlet should be opened near the campus of a small college in a mid-size town, a retailer gathered information on demographics, competitors' sales, and available real estate in that area. The retailer was employing the ________ method of retail decision-making.
a. strategic
b. analytical
c. creative
d. intuitive
e. feasibility
Example of an Explanation of Benefits statement.
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