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Author Question: In a statement such as: If we increase advertising spending by 2 million, we expect unit sales to ... (Read 52 times)

corkyiscool3328

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on: Jun 29, 2018
In a statement such as: If we increase advertising spending by 2 million, we expect unit sales to increase by 5 percent over last year, what type of variable is advertising spending?
 a. Independent
 b. Dependent
 c. Categorical
 d. Pseudo

Question 2

In attempting to determine whether a pizza outlet should be opened near the campus of a small college in a mid-size town, a retailer gathered information on demographics, competitors' sales, and available real estate in that area. The retailer was employing the ________ method of retail decision-making.
 a. strategic
 b. analytical
 c. creative
 d. intuitive
 e. feasibility


tanna.moeller

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

b


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