Research that is not trying to solve a specific business problem ...

[LaDunn]

Research that is not trying to solve a specific business problem for an organization but is interested in studying knowledge in general is called:
 a. applied research.
 b. performance-monitoring research.
 c. product-oriented research.
 d. basic research.

Question 2

Nancy decides to take cooking lessons and pays 500 for 10 lessons. After the 4th lesson, Nancy has decided she hates cooking. She continues to go to the lessons saying, I don't want to waste the 500 Nancy is experiencing the:
 a. sunk cost effect.
 b. endowment effect.
 c. invariance effect.
 d. brand positivity effect.
 e. diminishing sensitivity effect.

[bob]

Answer to Question 1

d

Answer to Question 2

a

[LaDunn]

Thanks for the timely response, appreciate it

[kthug]

TYSM