Author Question: Which of the following are marketer adjustments to financial crisis? a. Local rather than foreign ... (Read 71 times)

Melani1276 · **on:** Jun 29, 2018

Which of the following are marketer adjustments to financial crisis?
a. Local rather than foreign brands
b. Consider product life-cycle pricing
c. Switch to cheaper brands or generics
d. Information rather than imagery

Question 2

Gaining entry into the consideration set is a top business priority because if your brand is not in the consideration set, it will not be purchased.

Indicate whether the statement is true or false