All of the following are strategies for thriving in ...

[cookcarl]

All of the following are strategies for thriving in disinflationary times except:
 a. value pricing, to move away from everyday low prices to coupons, discounts, and promotions.
 b. target pricing, in which efficiencies are sought in production and marketing to meet price-driven costing.
 c. adding value by introducing innovative products sold at a modest premium but perceived by customers to be worth it.
 d. getting close to customers by using new technologies to track their needs and company costs more closely.

Question 2

Marketers must create high expectations to induce brand trial, but not too high because then consumers might feel disappointment post-purchase. This is known as what effect?
 a. The customer delight effect
 b. The intrinsic variety seeking effect
 c. The brand cluster effect
 d. The want-got gap
 e. The satisfaction paradox

[tmlewis4706]

Answer to Question 1

a

Answer to Question 2

e