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Author Question: ________ means a number of products are covered using the same brand, often the intermediary's name. ... (Read 18 times)

olgavictoria

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on: Jun 29, 2018
________ means a number of products are covered using the same brand, often the intermediary's name.
 a. Umbrella branding
 b. Individual branding
 c. Sub-branding
 d. Power branding

Question 2

Greg hates wearing his hair short, but he gets a short, conservative haircut while running for class president in the hope that he will be elected. Which of the following is Greg likely engaging in?
 a. Appearance management
 b. Aligning activity
 c. Ingratiation
 d. Brand characterization
 e. Locus of control


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dellikani2015

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


olgavictoria

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

emsimon14

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Reply 3 on: Yesterday
Excellent

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