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Author Question: ________ means a number of products are covered using the same brand, often the intermediary's name. ... (Read 16 times)

olgavictoria

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________ means a number of products are covered using the same brand, often the intermediary's name.
 a. Umbrella branding
 b. Individual branding
 c. Sub-branding
 d. Power branding

Question 2

Greg hates wearing his hair short, but he gets a short, conservative haircut while running for class president in the hope that he will be elected. Which of the following is Greg likely engaging in?
 a. Appearance management
 b. Aligning activity
 c. Ingratiation
 d. Brand characterization
 e. Locus of control



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dellikani2015

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Answer to Question 1

a

Answer to Question 2

a




olgavictoria

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it


adf223

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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