The intent of which of the following should be to obtain in-depth ...

[dollx]

The intent of which of the following should be to obtain in-depth information rather than a wide variety of data?
 a. Focus groups
 b. Interviews
 c. Surveys
 d. Observation

Question 2

Which of the following statements about regulatory focus theory is false?
 a. Consumers tend to either be promotion focused or prevention focused.
 b. A promotion focus is concerned with the presence or absence of positive outcomes and with aspiration and accomplishment.
 c. Messages that encourage consumers to think about protection and responsibilities encourage a promotion focus.
 d. Promotion-focus combined with the knowledge attitude function would suggest a factual appeal would be very persuasive.
 e. A prevention-focus combined with the ego-defense attitude function would suggest a fear appeal ad would be very persuasive.

[paavo]

Answer to Question 1

b

Answer to Question 2

c