Author Question: Transactional databases are advantageous because they always include information about a. whether or ... (Read 57 times)

Starlight · **on:** Jun 29, 2018

Transactional databases are advantageous because they always include information about
a. whether or not the customer is already buying from the marketer's company.
b. the number of potential customers in targeted household.
c. the target market a customer occupies.
d. whether or not the customer shops online.
e. broad demographic data.

Question 2

A ________ program is the formal process of verifying, usually through an intensive cross-functional site audit, that a supplier's processes and methods produce consistent and conforming quality.
a. Zero defects
b. Six Sigma
c. Supplier selection and evaluation
d. Process capability
e. Supplier certification