When Biore introduced its Pore Perfect Strips product, it gave away samples to teenage girls at shopping malls. This promotion
a. could have been distributed more easily via the WWW.
b. was a failure because too much free product was handed out.
c. was a traditional promotion aimed at inducing trial of the product.
d. cannot be realistically done via a web site.
e. C and D above.
Question 2
In a decentralized purchasing environment ownership would exist at the business unit level.
Indicate whether the statement is true or false
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