Author Question: The goal of consumer tracking is to a. identify the prospect. b. retain and build a relationship ... (Read 62 times)

Mimi · **on:** Jun 29, 2018

The goal of consumer tracking is to
a. identify the prospect.
b. retain and build a relationship with the customer.
c. build a customer profile database.
d. all of the above.
e. b and c above.

Question 2

Marketing planning
a. continually focuses on reviewing past performances.
b. focuses on the future, typically no longer than thirty days.
c. has no time orientation.
d. has a long term orientation up to several months.
e. puts plans into action immediately.