The goal of consumer tracking is to a. identify the prospect. b. ...

[Mimi]

The goal of consumer tracking is to
 a. identify the prospect.
  b. retain and build a relationship with the customer.
  c. build a customer profile database.
  d. all of the above.
  e. b and c above.

Question 2

Marketing planning
 a. continually focuses on reviewing past performances.
  b. focuses on the future, typically no longer than thirty days.
  c. has no time orientation.
  d. has a long term orientation up to several months.
  e. puts plans into action immediately.

[Mochi]

Answer to Question 1

E

Answer to Question 2

D

[Mimi]

Excellent

[connor417]

Thanks for the timely response, appreciate it