The idea behind both buzz and viral marketing strategies is to: ...

[ETearle]

The idea behind both buzz and viral marketing strategies is to:
 a. focus on low levels of contact between consumers.
  b. target a handful of carefully chosen connectors as influencers.
  c. use solely new digital media to create word-of-mouth buzz.
  d. replace peer-to-peer programs with professional influencer programs.

Question 2

Juan has just been assigned the role of team leader of his creative group for a new ad campaign. Which of the following should Juan do first?
 a. He should suppress any disagreements.
  b. He should meet with the client.
  c. He should provide a list of his ideas.
  d. He should build a consensus about goals.

[mjbamaung]

Answer to Question 1

b

Answer to Question 2

d

[ETearle]

Thanks for the timely response, appreciate it

[smrtceo]

Gracias!