Author Question: How are buzz marketing and viral marketing similar to one another? a. Both refer to efforts to ... (Read 107 times)

Collmarie · **on:** Jun 29, 2018

How are buzz marketing and viral marketing similar to one another?
a. Both refer to efforts to stimulate word of mouth.
b. Both refer to traditional advertising and promotional tools.
c. Both involve face-to-face communication.
d. Both focus solely on broadcast and print mediums.

Question 2

In the context of advertising, which of the following is true concerning teams?
a. They try to blend diverse skills but are rarely successful.
b. They have become the primary means for getting things done.
c. They squash individuality and creativity all too often.
d. They were popular in the 80s and 90s but are now considered a passing fad.