A pharmaceutical company manufactures several antidepressant and anti-anxiety medications that are widely prescribed by physicians. Its executives know that among the millions of consumers using their medication, one or two adverse reactions by the media can have a very damaging effect on its reputation. In public relations, this is called .
a. a proactive situation
b. the identification of vulnerabilities
c. a synergistic opportunity
d. influencer marketing
Question 2
Which of the following best describes the reason why account executives should not be fired even when ad agencies face lean times?
a. They have the critical role of bridging the gap between clients and creatives.
b. They execute sophisticated advertising and IBP campaigns.
c. They do not get involved in struggles over control of the creative product.
d. They have the vital responsibility of judging the work of the creatives.
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