Public relations can be used to activate social media, as well as ...

[penguins]

Public relations can be used to activate social media, as well as engage mainstream media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Define the terms: brand awareness, top-of-the-mind awareness, purchase intent, trial usage, repeat purchase, and brand switching. Choose two of these concepts and give real-life examples.

[deja]

Answer to Question 1

True

Answer to Question 2

Brand awareness is an indicator of consumer knowledge about the existence of a brand and the ease with which that knowledge can be retrieved from the consumer's memory.

Top-of-the-mind awareness is the condition that occurs when one brand comes up first
in the consumer's list of preferred or remembered brands.

Purchase intent is the expression by the consumer to buy the brand at some time in the future, presumably indicating that the consumer is closer to actual behavior than merely having a positive attitude toward the brand.

Trial usage is the actual behavior of a consumer in trying a new brand and hoping that it will live up to the expectations created by the advertising. This concept is commonly used as an advertising objective.

Repeat purchase is the instance in which a consumer tries a new product and then
buys it a second time (also called conversion). It is considered a great milestone toward gaining new regular users.

Brand switching is the instance when a consumer discards one brand for another. It is a noble goal for advertisers, but reaching it can be a long and arduous task.

[penguins]

Thank you

[deja]

No problemo