The role of a marcom manager is to:
a. ensure efficient and timely delivery of products ordered.
b. monitor contacts, sales, and return sales.
c. schedule the media for marketing communications.
d. plan overall communications and oversee the functional specialists.
Question 2
A canned soup manufacturer and its agency are nailing down the responsibilities of each side as they begin their planning effort. In a nutshell, the agency will
a. translate goals into strategies and create promotions and finished ads for the product.
b. decide how they should grade themselves.
c. leave it up to the client to decide the advertising plan.
d. determine how long they will have to achieve the agreed on objectives.
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