Organizations are looking to achieve the synergy that can come when various advertising and IBP options reach the consumer with a common and compelling message. However, the difficulty that organizations face when deploying various media is that:
a. salespersons have to be engaged in order taking, creative selling, as well as supportive communication.
b. they have to decrease the budget of conventional advertising campaigns and other IBP techniques.
c. they cannot communicate large amounts of information through their advertising messages.
d. functional specialists inside and outside the organizations will find it difficult to coordinate with each other.
Question 2
The ways in which the creative objectives will be accomplished are described in the
a. copy strategy section.
b. build-up analysis.
c. objective-and-task method.
d. media plan.
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