Xercise1, a nationwide fitness center chain, interviews its customers to determine their wants and needs regarding their local center's services, classes, equipment, facilities, business hours, etc. The marketers at Xercise1 are in the process of developing:
a. a marketing database.
b. an external mailing list.
c. a geo-demographic data source.
d. a single-source tracking study.
Question 2
A common objective for many clients is to create, change, or reinforce attitudes. Sometimes a number of logical, well-written arguments can make a strong case and ultimately influence attitudes. What method of changing attitudes does this represent?
a. Repeat purchase approach
b. Information-dense approach
c. Brand-switching approach
d. Visual imagery approach
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