Author Question: Keeping a date of birth in a customer database allows companies to do something a little special and ... (Read 13 times)

Mr3Hunna · **on:** Jun 29, 2018

Keeping a date of birth in a customer database allows companies to do something a little special and contact customers on their birthdays.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Some argue that sales should not be set as an objective for advertising, since advertising is only one variable in an entire marketing mix and cannot be solely responsible for selling the product.
a. True
b. False
Indicate whether the statement is true or false