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Author Question: Market research indicates that among people who watch movies, the people that are most likely to ... (Read 36 times)

luminitza

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  • Posts: 555
on: Jun 29, 2018
Market research indicates that among people who watch movies, the people that are most likely to notice product placements, and most willing to try these products are:
 a. under 25 years old.
  b. over 45 years old.
  c. over 60 years old.
  d. between 60 and 70 years old.

Question 2

The widely used recognition tests for print ads, with the Starch firm as the main supplier, have another name. What is it?
 a. Copy tests
  b. Cognitive residue measurements
  c. Readership tests
  d. Cognitive response analysis


Swizqar

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

c


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