Businesses like to promote their products with rebates because ...

[ahriuashd]

Businesses like to promote their products with rebates because they:
 a. are purely based on luck.
  b. often do not get cashed in.
  c. are more popular with consumers than coupons.
  d. do not require maintenance.

Question 2

The consumers termed __________ turn out to be a costly target segment; much can be spent in getting their business merely to have it disappear just as quickly as it was won.
 a. brand freaks
  b. lead users
  c. switchers
  d. heavy users

[amit]

Answer to Question 1

b

Answer to Question 2

c