Author Question: The goal of tracking online consumer behavior is essentially to: a. catch people's attention and ... (Read 51 times)

clippers! · **on:** Jun 29, 2018

The goal of tracking online consumer behavior is essentially to:
a. catch people's attention and entice them to visit the marketer's home page.
b. compute a site's advertising value based on traffic, ad rates, and evaluations of the site's quality.
c. help bring more relevant and useful ads that are specific to consumers' wants and needs.
d. fine-tune a Web user's search to more relevant and specific websites.

Question 2

___________ refers to misrepresenting information in a positive way to favor a particular brand with which a consumer has an emotional connection.
a. A need state
b. Cognitive dissonance
c. Predecisional distortion
d. Stratification