This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The goal of tracking online consumer behavior is essentially to: a. catch people's attention and ... (Read 93 times)

clippers!

  • Hero Member
  • *****
  • Posts: 828
on: Jun 29, 2018
The goal of tracking online consumer behavior is essentially to:
 a. catch people's attention and entice them to visit the marketer's home page.
  b. compute a site's advertising value based on traffic, ad rates, and evaluations of the site's quality.
  c. help bring more relevant and useful ads that are specific to consumers' wants and needs.
  d. fine-tune a Web user's search to more relevant and specific websites.

Question 2

___________ refers to misrepresenting information in a positive way to favor a particular brand with which a consumer has an emotional connection.
 a. A need state
  b. Cognitive dissonance
  c. Predecisional distortion
  d. Stratification


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Smiles0805

  • Sr. Member
  • ****
  • Posts: 305
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


clippers!

  • Member
  • Posts: 828
Reply 2 on: Jun 29, 2018
Excellent

recede

  • Member
  • Posts: 315
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

Did you know?

There are immediate benefits of chiropractic adjustments that are visible via magnetic resonance imaging (MRI). It shows that spinal manipulation therapy is effective in decreasing pain and increasing the gaps between the vertebrae, reducing pressure that leads to pain.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Street names for barbiturates include reds, red devils, yellow jackets, blue heavens, Christmas trees, and rainbows. They are commonly referred to as downers.

Tracking atoms through photosynthesis. Tracking atoms through photosynthesis.
Alan Price - Poor People Alan Price - Poor People
Faith Ringgold, God Bless America, No. 13 from the series American People. Faith Ringgold, God Bless America, No. 13 from the series American People.
People using walkers typically have a high level of mobility impairment. People using walkers typically have a high level of mobility impairment.
People with night eating syndrome may consume more than half their day's calories between 8 pm ... People with night eating syndrome may consume more than half their day's calories between 8 pm ...
Instinctive behavior Instinctive behavior
Video: Energy inputs and release in glycolysis Animation

For a complete list of videos, visit our video library