This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: The goal of tracking online consumer behavior is essentially to: a. catch people's attention and ... (Read 41 times)

clippers!

  • Hero Member
  • *****
  • Posts: 828
on: Jun 29, 2018
The goal of tracking online consumer behavior is essentially to:
 a. catch people's attention and entice them to visit the marketer's home page.
  b. compute a site's advertising value based on traffic, ad rates, and evaluations of the site's quality.
  c. help bring more relevant and useful ads that are specific to consumers' wants and needs.
  d. fine-tune a Web user's search to more relevant and specific websites.

Question 2

___________ refers to misrepresenting information in a positive way to favor a particular brand with which a consumer has an emotional connection.
 a. A need state
  b. Cognitive dissonance
  c. Predecisional distortion
  d. Stratification


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

Smiles0805

  • Sr. Member
  • ****
  • Posts: 305
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

c


clippers!

  • Member
  • Posts: 828
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

helenmarkerine

  • Member
  • Posts: 324
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph Some of the fastest growing religions in America are non-Judeo-Christian religions. This photograph
Earth Affects People; People Change Earth Earth Affects People; People Change Earth
The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha The recent mass upheavals in Tunisia, Egypt, Libya, Yemen, and Syria gave political scientists a cha
Attention and memory are in demand during circle time. Attention and memory are in demand during circle time.
Of four outcomes people can have after exposure to trauma, the most prevalent is resilience. Others, ... Of four outcomes people can have after exposure to trauma, the most prevalent is resilience. Others, ...
Online Course Icon Online Course Icon
Video: Michaelis–Menten equation & Kinetic parameters

For a complete list of videos, visit our video library