An Internet user wants to move from one website to a related one. ...

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An Internet user wants to move from one website to a related one. She requests for the new page by clicking on a link, but an ad message flashes in front of her while she waits for the website to load. This is known as a(n) _________.
 a. interstitial ad
  b. display/banner ad
  c. post ad
  d. widget

Question 2

The idea of involvement in the context of consumer decision making refers to how:
 a. a person will use a product or service.
  b. much importance accompanies the choice of a product.
  c. an individual's past experience with a product makes the person more aware about it.
  d. the consumer first heard about a product or brand.

[mbcrismon]

Answer to Question 1

a

Answer to Question 2

b