IBP communications through mobile devices achieve surprisingly ...

[FButt]

IBP communications through mobile devices achieve surprisingly high recall and effectiveness if the consumer prefers to enable location.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

When consumers believe their brand to be more popular than it actually is, it is called an accessibility bonus.
 a. True
  b. False
 Indicate whether the statement is true or false

[blakcmamba]

Answer to Question 1

True

Answer to Question 2

True

[FButt]

TYSM

[kthug]

Thanks for the timely response, appreciate it