Author Question: _____________ is an attractive tool for informing or persuading customers about complex or expensive ... (Read 88 times)

dakota nelson

  • Hero Member
  • *****
  • Posts: 604
_____________ is an attractive tool for informing or persuading customers about complex or expensive services.
 Fill in the blank(s) with correct word

Question 2

Considering the slow economy and the new focus on simple home decor, a greenhouse named Gretta's Garden, located in a central business district, decides to sign up garden club members to get discounts on flowers, shrubs, vegetable plants, houseplants, and all related accessories. Members may also attend free lectures and hands-on workshops run by local horticulturists, or relax with a glass of tea or wine in the lush, landscaped courtyard. Gretta's Garden has conducted market research and found that most customers live no more than three miles away, are in blue-collar as well as white-collar jobs, and represent a diverse range of ethnic and lifestyle segments. Its customer base is not strongly female, as one might expect, but is about 40 percent male. Gretta's Garden also consults with a media outlet about advertising its products. The salesperson with this firm explains that considering the growing/planting season, they will need to decide soon, because ads must be submitted at least 60 days before they run, and the ad material cannot be changed after the submission. Which media type is the salesperson most likely talking about?
 a. Television
  b. Radio
  c. Newspaper
  d. Magazine



mcabuhat

  • Sr. Member
  • ****
  • Posts: 344
Answer to Question 1

Personal Selling

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

No drugs are available to relieve parathyroid disease. Parathyroid disease is caused by a parathyroid tumor, and it needs to be removed by surgery.

Did you know?

Medication errors are three times higher among children and infants than with adults.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

The newest statin drug, rosuvastatin, has been called a superstatin because it appears to reduce LDL cholesterol to a greater degree than the other approved statin drugs.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

For a complete list of videos, visit our video library