Author Question: A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the ... (Read 95 times)

Haya94 · **on:** Jun 29, 2018

A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the reason for this is that the magazine is published monthly. By the time its readers receive an edition, some of the trends suggested by it are already known to them. What should the magazine do to have more control over the recency of the trends it publishes and retain its readers?
a. It should launch a mobile/tablet app.
b. It should remove ad clutter from its editions.
c. It should decrease the frequency of its editions.
d. It should publish more creative content than it currently does.

Question 2

Many consumers buy products that they perceive to have prestige and status which would be considered needs under Maslow's hierarchy theory.
a. growth
b. affiliation
c. self-actualization
d. esteem